Many English-speaking immigrants and expats in Israel are highly educated and looking for flexible, remote work. These professionals often gravitate toward customer support because it allows them to use their language skills and cultural fluency. Here are the top 5 reasons to take advantage of this talent pool:
#1 Native, unaccented English
We’ve all experienced the challenge of speaking with a customer service representative whose English is not native or who speaks with an accent that is hard for most Westerners to understand. Israeli expats tend to hail from the US, Canada, the UK, South Africa and Australia, and are both articulate and easy to understand. Your customers will get the help they need and enjoy the experience, leading to greater customer loyalty and higher sales.
#2 Cultural fit
Meeting customer expectations and speaking in language they understand are both key to a successful support interaction. When the customer support rep and consumer are culturally aligned, the customer is more likely to be satisfied with the service he has received. Hiring American reps to support your American customer base is a smart business move.
#3 Cost efficient
American customer service reps who reside in the US are likely to be more expensive than expats living in Israel. You’ll get the same talent for a lower price and without having to open a business entity in Israel (when you work with an Israeli Employer of Record service).
#4 After-hours coverage
Israel’s work hours start before US hours and overlap slightly, so you can provide your customers with support during nighttime hours, without requiring anyone to work through the night. You’ll stand out from other companies, which don’t offer after-hours coverage at all, or outsource it to less professional sources. There’s also enough time zone overlap so that your reps can be available to communicate or meet with you during your workday.
#5 Work ethic and professionalism
Israelis have a reputation for directness, problem-solving and resilience, all valuable qualities in customer-facing roles. Additionally, Israel’s strong tech ecosystem means workers are generally more comfortable with software tools. And because remote work is a lucrative way to make a living in Israel, your team members will be diligent and loyal employees. They are likely to work for you for longer, gaining experience and skill that ultimately benefits both your customers and your bottom line.
Before you outsource your customer support needs to a team based in another country, consider hiring Israeli reps. They are educated, speak excellent English and understand Western culture. You’ll save on costs and provide your customers with outstanding after-hours coverage from hardworking professionals. Why settle for less when Israel offers the perfect blend of professionalism, culture and cost efficiency?
